LEGO® Certified Store Opens at Tea Tree Plaza

Adelaide’s LEGO fans have something exciting to explore with the opening of the city’s second LEGO® Certified Store at Westfield Tea Tree Plaza on Saturday, May 17, 2025. Situated on Level 2 near Smiggle, this 288-square-meter haven of imagination is designed to inspire builders of all ages with its interactive displays, exclusive sets, and a vibrant celebration of South Australian culture.

A New Hub for LEGO Lovers

Building on the success of Adelaide’s first LEGO® Certified Store at Westfield Marion, which opened in 2020, the Tea Tree Plaza store is a significant addition to South Australia’s retail landscape. Operated by the Alquemie Group, the store offers a dynamic blend of physical and digital play experiences. Matthew Robertson, Managing Director of Licensed Brands at Alquemie Group, highlighted the store’s ability to deliver a world-class retail environment that sparks creativity and captivates visitors.

The store features two stunning displays inspired by South Australian landmarks, crafted over more than 550 hours. One standout is a model of Adelaide’s picturesque hills, built in 104 hours. The grand opening also revealed a surprise mega creation, constructed with 81,511 bricks over 473 hours, delighting attendees with its intricate design. These bespoke installations showcase the store’s dedication to local pride and the boundless potential of LEGO bricks.

What’s Inside the Store

The LEGO® Certified Store at Westfield Tea Tree Plaza offers an engaging, hands-on experience with features that cater to both seasoned collectors and first-time builders. Highlights include:

• Impressive 3D LEGO Models: Showcasing South Australian themes, these displays are a visual treat for all visitors.
• Pick a Brick Wall: A creative corner where you can hand-pick individual LEGO pieces for custom builds.
• Build Your Own Minifigure™ Station: Customize your own LEGO minifigure with unique accessories.
• Exclusive LEGO Sets: Discover rare and limited-edition sets available only at Certified Stores.
• Brick Specialists: Friendly staff ready to help you find the perfect set or inspire your next project.

Troy Taylor, Vice President and General Manager of LEGO Australia and New Zealand, emphasized the store’s role in bringing the latest LEGO innovations to life, offering a personalized experience that resonates with fans of all ages. From collectors seeking rare finds to families looking for fun, the store delivers unforgettable moments.

A Community Space for Play

The Tea Tree Plaza store strengthens Westfield’s commitment to creating meaningful retail experiences for the local community. As the 22nd LEGO® Certified Store in Australia—joining the ranks of the world’s largest in Sydney—this location is set to become a go-to destination for creativity in Adelaide’s north-eastern suburbs.

The grand opening on May 17 featured a day packed with fun activities and special promotions, drawing enthusiastic crowds. Visitors can also enter a draw to win a $1,000 LEGO® Certified Store Gift Card, adding extra excitement to the launch. Check Westfield’s official website for more details on the store and future events.

LEGO Fun Facts

• The name LEGO® comes from the Danish phrase “leg godt,” meaning “play well.”
• LEGO® produces approximately 36 billion bricks each year, enough to circle the Earth five times if placed end to end.
• The proper plural is LEGO (not LEGOs), and it’s pronounced “leg-o” (though some South Aussies might say “lay-go”!).

Plan Your Visit

Find the LEGO® Certified Store at Westfield Tea Tree Plaza, 976 North East Road, Modbury, SA, open during standard Westfield hours:

• Monday–Wednesday: 9:00 AM–5:30 PM
• Thursday: 9:00 AM–9:00 PM
• Friday: 9:00 AM–5:30 PM
• Saturday: 9:00 AM–5:00 PM
• Sunday: 9:00 AM–5:00 PM

Stay updated on store events and promotions via Westfield Tea Tree Plaza’s website.

Why It’s a Big Deal

The LEGO® Certified Store at Westfield Tea Tree Plaza is more than a shop—it’s a vibrant space for imagination, community, and the enduring charm of LEGO. Whether you’re chasing a rare set, crafting a custom minifigure, or admiring locally inspired displays, this store invites you to create, play, and make memories.

Visit Westfield Tea Tree Plaza and dive into a world of brick-built adventure. Adelaide, it’s time to build something extraordinary!